Economic Opportunities of Qingdao Winery as a New Ecotourism Destination

The consumer psychology of consumers is constantly changing. Under the abundant material life, emotional and personalized needs for products are highly valued. Winery tourism a new ecotourism project. Its high-end fashionable characteristics do not only meet consumers’ demand tourism, but also their pursuit high-quality leisure ways; thus, it has broad development prospects. At present, Qingdao winery begun to take shape, in faces problems its development, especially terms resource integration brand development. Therefore, taking as an example, this paper puts forward several countermeasures policy objectives well provides scientific analysis basis tourism.